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Super Suppers dishes up a special offer in honor of Disney•Pixar's animated-comedy ‘Ratatouille’

Published: Tuesday, July 3, 2007 9:10 PM CDT
Super Suppers — the nation’s leading meal-assembly franchise company — is putting a savory spin on the summer’s most mouth-watering animated-comedy, Disney•Pixar’s “Ratatouille,” which hit theaters on June 29.


Movie-goers can bring a “Ratatouille” ticket stub to any participating Super Suppers location across the country and receive a free regular-size Baked Chicken and Bowties entrée. The offer will end on July 31 and will be limited to one entrée per family.

Advertising and literature promoting the offer began in-store at all participating Super Suppers locations on June 18 and all out-of-store promotions will began on July 1.

“We are very excited about this promotional program with Super Suppers and Disney•Pixar,” says Leslie Reed, vice president of marketing for Super Suppers. “We believe the partnership will be a great incentive for families to see the film and visit Super Suppers as well.”

Reed says Super Suppers hopes to maximize the synergy of its family-oriented mission—to help put delicious meals on the dinner table in a convenient, affordable and healthy way—and the family-friendly reputation Disney•Pixar films such as “Ratatouille,” “Toy Story,” “Finding Nemo,” “The Incredibles” and “Cars.”

As such, the Baked Chicken and Bowties entrée is ‘kid-friendly’ and meets Disney’s standard nutritional requirements.

“Super Suppers is a perfect match for Disney and Pixar's ‘Ratatouille.’ They have a truly unique business that essentially provides cooking empowerment to moms, giving them a chance to do something great for their families in a fraction of the time. We are thrilled to create our first co-promotion with them on ‘Ratatouille,’” said Cherise McVicar, senior. vice president of National Promotions and Mobile Marketing for Disney.



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